Dnodet: Next-Gen Solar Solutions by DanTech
What I Did: Naming & Brand Identity
Long story
Short
Dnodet is DanTech's solar energy brand. My brief was to build a visual identity that reads as serious engineering rather than generic 'green' — built for Western B2B energy markets, where buyers need to trust the technology first. That meant moving away from the clichés common in the category.
Reasarch
Our strategic discovery balanced advanced automated data with raw creative craft, moving intentionally from broad market insights to unique character execution
Process
From the competitive audit, I moved into rough grid-based sketches to test structural ideas before touching color or type. To understand how the material itself should feel, I used Weavy to simulate sunlight reflection and surface texture on solar panels — that exploration is what locked in the industrial art direction the identity is built on.
That direction carried into Figma, where I built the design system: a strict set of typography rules around Bomstad Display, a component library, and UI card patterns built specifically to make dense technical data easy to scan at a glance.
Component Library: The same typography and component rules apply across every screen, so new pages can be built quickly without breaking consistency.
Color Strategy: Phthalo Green (#123329) and Crayola Yellow-Green (#B2E67B), checked with AI accessibility tools so the palette stays legible on mobile screens in direct sunlight — a real condition for a solar brand's audience.
That direction carried into Figma, where I built the design system: a strict set of typography rules around Bomstad Display, a component library, and UI card patterns built specifically to make dense technical data easy to scan at a glance.
Design
The same system carries across the UI designs: typography, color palette, and component library from the brand identity, applied consistently rather than treated as a separate deliverable.
The result reads as clear and consistent as the identity itself — proof that the same system can carry a brand from a logo mark to a full set of B2B interface designs without losing coherence.
